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Why gamification?

This year, ACC 2020 and LeadFamly has entered a partnership. Why? Because we at ACC believe in following trends and engaging our followers in a fun way. Read this blogpost from LeadFamly, and get to know the concept of gamification a little better.

We saw that our clients were struggling to keep up with and capitalize on the changing buying behaviours of their customers. It simply became harder and harder to spend time with their target group.

We thought, “what if we could build a technology enabling any company to build and run marketing gamification campaigns on their own without the need to work with an agency?” We believed that building this tool could be a key element in our clients’ meaningful interactions with their target audiences.

We offer game-based lifecycle marketing software on a subscription basis, and this enables our customers to successfully connect, engage, and grow business anywhere in the customer lifecycle. Our easy-to-use software platform gives marketers a tool to design their own branded online marketing games.

LeadFamly helps brands:

● Capture quality leads — find new leads at a lower cost, and turn idle prospects into engaged leads for your sales teams.

● Build their own game campaigns — build as many branded games and campaigns as they like when they need them, and without the need for an agency or development resources.

● Grow brand engagement — turn idle followers into engaged micro-influencers and generate more brand impressions on social channels.

● Drive omnichannel sales — online game campaigns turn app and website visitors into in-store shoppers.

Gamification, not just a buzzword

We’ve seen the amazing results when companies use gamification that is timely, relevant, or engaging. Using these three tactics can help businesses accomplish their goals, whether it is to drive footfall to restaurants, keep shoppers returning to your grocery chain, or learn more about your audience preferences.

1. Be timely

Last year, McDonald’s Denmark published a game just a few days after the national election was announced. It was a hit. Within just two hours, they received over 30,000 interactions. Over the next 30 days, McDonald’s Denmark then saw 120,000 Danes voting over 500,000 times.

McDonald’s Denmark is known to be a data-driven business. They’ve tracked their gamification campaigns and saw the spikes in engagement.

2. Be relevant

SPORT 24 wanted to gather more data to personalize their emails better and grow their Instagram following in order to target a younger demographic. They accomplished both of these tasks with one campaign: their Personality Quiz. They created questions about clothing style, food preferences, music festivals, and sneaker must-haves to figure out the sneakers that suit the user best. This gave insight into the player’s preference in a fun and engaging way. Players got an extra entry into the drawing if they followed SPORT 24 on Instagram.

The game was a success; the average engagement time was 72 seconds. In addition, SPORT 24 learned more about the preferences of their audience members, which can help create better-personalized experiences like emails.

3. Be engaging

Coop was searching for a way to improve their customer relationship management and customer loyalty. They incorporated game campaigns into their app and used the insights into how their users interacted with game campaigns coupled with Coop’s own data to make marketing decisions.

Coop hasn’t released 2019 data yet, but they saw impressive results in 2018. We can only imagine these numbers have gotten even higher. Throughout 2018, people played games in their Coop app 10 million times. If a customer collected a prize, the numbers showed that the average customer spent up to 39% more than those not participating in the game campaigns.

We’ve seen the results that gamification drives, and we can feel the buzzing energy of our growth story. Does it get any better than that?

What we look for in future colleagues

We search for ambition, self-motivation, and cooperation. Our team is committed, focused, and loyal. We like to be kept on our toes, and we are always looking for ways to improve. We truly believe in the ‘fail fast’ mantra. Step into one of our offices, and you’ll feel the energy and buzz of hard work. Our sight is set on being #1.

Founded just three years ago, LeadFamly is made up of excited and energized colleagues. Headquartered in Aarhus, Denmark, we have offices in Finland, Germany, the Netherlands, and the UK. We value ambition, cooperation, self-motivation, and fun (!)

About the author: Sara Moulton is the Content Marketing Manager at LeadFamly, a SaaS offering game-based lifecycle marketing software that enables companies in any industry to successfully connect, engage, and grow business anywhere in the customer lifecycle.

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